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Wednesday, February 3, 2010

creative exposure


I found this website that exemplifies how thinking outside the box and thoughtful placement can lead to great exposure. http://creativecriminals.com/ambient/creative-bus-stop-advertisements/

2 comments:

  1. I love this kinda of stuff. I am personally very interested in advertising as a career choice and I love the breakthrough outdoor advertising is making. I recently came across this Kit Kat bus bench.

    http://adsoftheworld.com/media/ambient/kit_kat_bench

    I think the great thing about examples like this and the one you posted is the amount of exposure time people/companies can get with things like this. Placing creative advertising in places you know people are going to stand and wait for a period of time is the perfect avenue to get your message across, especially if it is out of the box like this.

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  2. I too am looking into advertising as a career. and its these kind of ideas that make people notice products and make them stand out from the rest. not to mention it makes people notice the objects they just walk passed on a daily basis for something more.

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