As I pursue a career in design, I am all ways looking for advice from other artists and in The Incomplete Manifesto for Growth by Bruce Mau’s there were several points that I believe will be helpful when approaching my future projects. I will share with you the points that I found to be most intriguing. Hope you enjoy!
5. Go deep.The deeper you go the more likely you will discover something of value.
8. Drift.Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism
25. Don’t clean your desk.You might find something in the morning that you can’t see tonight.
( 5, 8 and 25 deal with the process of brain storming. Often in times people think that great ideas will come from the first couple, but the truth is it comes from an accumulation of brain storming sessions. And I often find myself not brainstorming enough, the more the better.)
24. Avoid software.
The problem with software is that everyone has it.
40. Avoid fields.Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.
(both 24 and 40 deal with limitations. By focusing on rules and boundaries of software or things that mankind have created an artist is only holding back from showing their true creative capability. By looking past these restrictions the creative window of opportunities will expand greatly.)
33. Take field trips.
The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.
39. Coffee breaks, cab rides, green rooms.
Real growth often happens outside of where we intend it to, in the interstitial spaces – what Dr. Seuss calls "the waiting place." Hans Ulrich Obrist once organized a science and art conference with the entire infrastructure of a conference – the parties, chats, lunches, airport arrivals – but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.
(bath 33 and 39 deal with where your ideas come from and ideas may come from the weirdest places, and it is my job as an artist to be sure to recognize these great ideas when I encounter them. Have an open eye.)
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